Wedding suppliers: request blog features
A wedding blog founder explains why having real weddings featured on blogs is a powerful marketing tool for photographers and suppliers, and offers advice
Wedding blogs remain a powerful tool for photographers and suppliers to display their work and attract new clients. Claire, the founder of English Wedding, states that blogs started in 2009 are still effective for search visibility and connecting vendors with couples.
Publishing real weddings on a dedicated blog offers significant advantages over relying solely on a personal website or social media. Claire argues that features on established platforms signal to search engines that a brand is trusted. Blogs also provide lasting content, unlike social media posts which have shorter lifespans.
The Benefits of Blog Features for Your Business
A key benefit is the inclusion of genuine client reviews. English Wedding, for example, interviews each featured couple to gather feedback on their suppliers. These authentic recommendations are invaluable for couples planning weddings at similar venues or locations. Claire calls this brilliant for both SEO and GEO, or Generative Engine Optimization for AI search.
Suppliers should actively promote their blog features. Resharing the published articles and client reviews on social media channels like Instagram and TikTok can drive traffic back to the blog. Claire recommends posting links repeatedly, not only when the feature is new, but months or even years later to maintain visibility.
How to Request a Feature from a Couple
Approaching couples requires sensitivity, as every couple is different. Some will relish the chance to see their wedding featured and admired. For others, sharing on personal social media is sufficient, and further publication might feel like showing off.
Claire warns that a blunt request is intrusive and likely to be ignored. A more effective approach acknowledges the couple's role in supporting small businesses. She suggests a message like: Hey! It would mean so much to me if you'd answer some quick questions for a major wedding blog.
Modern couples, she observes, are often more motivated by helping their vendors than by seeking online fame.
Examples of Supplier Reviews from Couples
The source includes several testimonials from couples praising their wedding suppliers. These highlight the impact of positive blog features.
These reviews often extend beyond photographers to include celebrants, florists, planners, and other vendors. Claire notes that marketing for wedding businesses has changed dramatically, now requiring a more performative and strategic approach across multiple platforms.
